living in new york at the start of the covid-19 pandemic, i was horrified at the lack of PPE and equipment our first responders had in this state while they showed up on the front lines day after day, endangering themselves and those around them.

i used custom ink’s incredible fundraising platform to produce and distribute a “STAY HOME” crew neck, designed and hand-lettered by me. neither custom ink or myself profited off of the sale of these, only the small price of production being taken out of each sale. the campaign also allowed people to donate what they could afford without purchase.

the fundraiser had no marketing, only word of mouth and was able to raise over $8600 (between two campaigns, brought back a second time by demand) for DIRECT RELIEF, a non-profit who were integral to getting PPE to hospitals around the world in need. note this particular fundraiser was for NYC hospitals exclusively.

while it is no longer active, you can view the first campaign run here and the second here.